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Both Amazon sellers and shoppers are becoming increasingly familiar with the "Amazon's Choice" badge that has been popping up all over the platform, dichotomizing specific products from others within a category As an increasing number of products begin to flaunt the logo, the badge has become more visible and influential over purchasing decisionsThus, Amazon's choice indicates that The product has been bought by thousands of customers The product is high consumer rating The product will be shipped through primeAmazon's Choice is just our recommendation, and customers can always ask for specific brands or products if they choose It's been a really popular feature both on Amazon and on Alexa because Jeff Bezos S Master Plan The Atlantic Amazon choice meaning